Objectives and Challenges:
KCI, a large civil engineering firm with over 50 U.S. offices, aimed to transform its Annual Management Meeting into a highly inspiring and impactful experience. With the theme "Ignite Transformation," the goal was to leave the 220 mid-level to executive managers not only motivated but also equipped with the knowledge to make positive shifts in both their professional and personal lives. The firm had recently undergone significant changes, including an acquisition and a major software overhaul, and needed to emphasize adaptability and forward-thinking leadership.
The challenges included:
Effectively integrating the complex theme of transformation throughout the event.
Meeting high expectations for production quality and ensuring a lasting impact.
Creating a powerful wrap-up video that synthesized key takeaways and left a lasting impression.
Solution: American AV, led by Josh Scovern, played a crucial role in bringing the event’s ambitious vision to life. They worked closely with Tracey Callender, Executive Assistant at KCI, to ensure the AV strategy aligned with the emotional and thematic objectives of the event. Rather than focusing solely on the technical gear, American AV emphasized understanding the deeper emotional needs of the event and translating those into creative audiovisual elements.
The AV team incorporated:
Dynamic lighting, sound effects, and an LED wall to reinforce the transformation theme.
Firework-like lighting effects to amplify key moments and build excitement.
A powerful and emotionally charged final wrap-up video, with a carefully tailored sound design that created an immersive and inspirational conclusion.
Results: The event exceeded expectations, receiving positive feedback for its immersive and inspiring atmosphere. The strategic use of AV elements reinforced the transformation theme, resulting in a meaningful shift in attendees' perceptions. By the end of the meeting, KCI’s leadership team felt renewed, aligned with the company’s evolving vision, and motivated to drive change within the organization.
In summary, American AV’s creative and adaptable approach helped KCI deliver a transformative experience that had a lasting impact on both the personal and professional lives of its management team.
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